HDD & Underground Construction Marketing

YOUR DRILL
RUNS. YOUR PHONE SHOULD TOO.

Digital marketing built exclusively for HDD contractors and underground construction companies in Florida — by someone who works inside the industry.

30
Days to first results
3K+
FL contractor contacts
100%
Industry-specific

YOUR COMPETITION
IS ONLINE.
ARE YOU?

Most HDD and underground construction companies run excellent operations but are completely invisible to the clients — and the operators — they need most.

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Invisible on Google
When a GC needs an HDD subcontractor in your city, they search Google. If you don't appear, that call goes to your competitor — every single time.
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Losing Bids to Bigger Names
You have the capability and the crew. But without a professional portfolio and digital presence, the GC picks the company that looks more established — online.
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100% Referral Dependent
One slow season or one lost client and your pipeline dries up. Without a steady stream of inbound leads, you're always one call away from crisis.
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Can't Find Qualified Operators
Skilled HDD operators choose companies that look serious online. If your company is invisible, the best talent picks your competitor before you even know they were looking.
🏆
No Portfolio to Show
You've completed hundreds of bores. But without organized, professional case studies and project documentation, you can't prove it when it counts — at the bid table.
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Doesn't Look Premium Enough
Utilities and large GCs work with companies that look the part. Poor branding signals small-time. Professional digital presence signals a contractor worth trusting with a $500K project.
Why CW Digital is Different

WE WORK
INSIDE YOUR
INDUSTRY.

We don't just read about HDD on the internet. Our team works inside underground construction — managing marketing operations for a drilling company in Apopka, FL. We know bore plans, pull force, soil conditions, utility bids, and what a GC needs to see before picking up the phone.

Industry vocabulary. No learning curve.

We write your content using real HDD and underground construction language — the kind that earns instant credibility with GCs and utility companies.

Florida market expertise

We know the sandy soil conditions, the utility contractors, the permit processes, and the seasonal demand cycles that define HDD work in Central Florida.

Dual strategy: clients + operators

We market your company to the GCs who need to hire you AND to the skilled operators who need to work for you. Same content, two audiences, double the ROI.

"When a GC searches for an HDD contractor in your city — are they finding you, or your competitor? That's the only question that matters."
Victor Chiquetti · Founder, CW Digital Marketing
Marketing Manager — HDD & Underground Construction, Apopka FL

EVERY SERVICE
BUILT FOR
CONTRACTORS.

01
🌐
Website Design & Development
Professional websites built for HDD and construction companies. Project portfolio, service areas, equipment specs, and lead capture — everything a GC or utility looks for before making a call.
From $800 one-time
02
📍
Google Business Profile
Full optimization of your Google Maps presence. Photos, categories, service areas, posts, and review strategy. The #1 tool for showing up when local GCs search for underground contractors.
From $350 one-time
03
📱
Social Media Management
Field photos, equipment videos, project cases, team culture — content that speaks to both the GC evaluating your company AND the operator deciding where to work next.
From $400/month
04
🎯
Google Ads & Meta Ads
Paid campaigns targeting GCs, utilities, and project managers actively searching for HDD subcontractors in Florida. Your ad spend stays yours — we charge management only.
Fee from $300/month
05
🔎
Local SEO
Rank for "HDD contractor [your city]", "directional boring Florida", and other high-intent searches. Monthly content + local citations + technical optimization built for the construction industry.
From $500/month
06
🎨
Branding & Visual Identity
Logo, color system, business card, and social media templates. If your company looks like it was designed in the 90s, it's costing you contracts — and operators. We fix that.
From $500 one-time

FIND YOUR
PLAN.

Launch pricing — valid for the first 15 clients. All plans include a one-time setup fee and no long-term contracts. Ad spend is always 100% yours.

Starter
PRESENCE
$897/mo
  • Website up to 5 pages (WordPress/Wix)
  • Google Business Profile full optimization
  • 1 social channel — 8 posts/month
  • Custom graphic design for posts
  • Monthly performance report
  • WhatsApp support (business hours)
  • Google Ads management
  • Meta Ads management
  • Local SEO
Ads management available as add-on: Google +$300/mo · Meta +$200/mo
Get Started
À La Carte
QUICK
WINS
Single
Services
  • Website build — from $800
  • Google Business setup — $350
  • Branding / logo — from $500
  • Social media only — $400/mo
  • Ads management only — $300/mo
  • Local SEO only — $500/mo
  • Full retainer strategy
  • Bi-weekly reporting
Perfect first step. Most clients start here and upgrade to a retainer after seeing results.
Talk to Us
Enterprise
Custom
BUILT
FOR YOU
Let's
Talk
Tailored pricing for your operation
  • Full CRM setup & automation (Zoho)
  • Employer branding & recruiting ads
  • Video production & Reels
  • LinkedIn authority strategy
  • Email marketing & lead nurturing
  • Quarterly planning sessions
  • Dedicated strategy manager
  • Priority support & reporting
Request a Proposal

FROM AUDIT
TO RESULTS.

1
Free Digital Audit
We analyze your Google presence, website, social media, and competitors. You get a clear report — no pitch, just facts.
2
Strategy Session
30-minute call to walk through findings and align on goals. We recommend the plan that fits your operation and budget.
3
Setup & Launch
We build your digital presence in 30 days — website, Google Business, social channels, and ads — all done for you.
4
Leads & Growth
You start receiving inbound calls and leads while we optimize monthly. You focus on the bore — we handle everything else.

RESULTS THAT
SPEAK FOR THEMSELVES.

★★★★★
Before working with CW Digital, I had zero online presence. Within 6 weeks, my Google Business was fully set up and I started getting calls from GCs I'd never worked with. First new contract paid for 6 months of service.
JR
J. Rodriguez
Owner · JR Underground Services · Orlando, FL
★★★★★
We were losing bids to smaller companies just because they had a better website. Victor built us a professional portfolio site and we immediately looked more credible. Closed two utility contracts we wouldn't have before.
MS
M. Santos
Operations Manager · Precision Drilling LLC · Tampa, FL
★★★★★
What sets Victor apart is that he actually knows HDD. He doesn't need to be educated on what we do — he writes our content using the right language and it shows. Our Instagram is now attracting operators AND customers.
DM
D. Martinez
Owner · DM Boring Co. · Kissimmee, FL

GET YOUR
FREE DIGITAL
AUDIT TODAY.

We'll analyze your Google presence, website, and social media — and show you exactly what's costing you leads. Free. No strings.

Get in Touch

Ready to grow?
Let's talk.

Free digital audit included with every first conversation. No commitment required.

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📞
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Location
Orlando, FL — USA
💬Chat on WhatsApp